Two websites
Separate journeys for restoration clients and specialist equipment hire.
Stone Rescue
Restoration website · equipment-hire website · SEO strategy
One specialist business.
Two clear ways in.
Restoration expertise, equipment hire and an organic discovery system.
The work needed to turn a deep specialist skillset into two focused online journeys.
Stone Rescue presents premium stone and surface restoration through project proof, material knowledge and before-and-after work. Stone Rescue Hire gives specialist customers a separate, practical route to find machines and send a hire request.
Together, the two sites support the same commercial ecosystem: expert restoration services for clients who need the work done, and equipment hire for people who need the tools.
01
Make craft visible.
Restoration work · material expertise · before and after
Projects become the first proof point.
The restoration site is led by its work: marble, limestone, terrazzo, sandstone, floors, worktops and heritage surfaces. Individual project pages give each material and repair type its own space to be understood.
Real before-and-after imagery makes the outcome immediate and keeps the site grounded in the quality of the restoration itself.
02
Give specialist equipment its own journey.
Machine catalogue · categories · hire request
A hire catalogue built for a different decision.
The hire site is deliberately separate from the restoration portfolio. It organises floor machines, handheld tools, repair and polishing equipment, and stone maintenance tools into practical categories so people can find the right type of equipment quickly.
From equipment choice to a useful enquiry.
Product and category pages lead naturally into the hire-request route. It gives specialist customers a focused way to start a conversation about the machine and the job, while restoration services remain one clear link away.
03
Build organic discovery around real work.
Long-tail content · intent separation · cross-site routes
SEO is a core acquisition channel.
The SEO strategy is built around the way people search for specialist restoration and hire work. Detailed projects and material categories create useful entry points for specific queries, while a separate hire domain serves a different equipment-led intent.
The project library, category structure and links between services and hire create a durable content system designed to reduce the need to depend entirely on paid search. No ranking, traffic or revenue figures are claimed here.
Expert work, clearer routes, and a stronger organic foundation.
Project depth
Specific materials, defects and project types form useful content entry points.
SEO-led discovery
A content system built to support organic demand alongside paid acquisition.
Restoration, hire and discovery.
Both sides of the Stone Rescue business in one gallery.