Urgent route
Phone and quote actions are visible from the first impression.
MJP Roofing
Website design & build · AI assistant integration
A roofing website that gets to the point.
Fast repairs, clear proof and a simple way to ask for help.
The job was to make an urgent service feel dependable from the first second.
MJP Roofing serves homeowners, landlords and commercial properties across Essex and London. The site needed to make urgent repairs easy to act on, while giving planned roofing work enough evidence and context to feel credible.
I built a direct conversion path around phone, quote and WhatsApp contact, then gave the business room to show its work, explain services and answer the questions people have before getting in touch.
01
Make the next step obvious.
Emergency repairs · Free quotes · Clear contact
Urgency without panic.
The homepage leads with the practical problem: leaks, missing tiles and storm damage. A visible emergency number and clear quote action let a visitor choose how they want to make contact without searching for it.
The visual direction uses real roofing context, a strong first headline and restrained trust signals to establish confidence before the visitor reaches the service detail.
02
Explain the work before asking for the enquiry.
Services · Project proof · Reviews
A service list that answers real questions.
Repairs, re-roofs, flat roofing, roofline work, drainage, chimneys and leadwork each have a clear explanation. The expandable format gives visitors enough detail without turning the page into a wall of copy.
Proof belongs beside the promise.
Project imagery shows the type of work behind the service list, while reviews and team context give homeowners practical reassurance. Together they make the decision feel more grounded than a generic trade landing page.
03
Give people more than one comfortable way in.
Quote form · Phone · WhatsApp
A lead path for the way people actually decide.
Some visitors need an immediate call; others want to explain the job in writing. The site supports both with a quote form, direct telephone access and WhatsApp, keeping the action close to the information that prompted it.
04
Add helpful AI without losing the human route.
Sophiie assistant · Website support
The assistant gives an early question somewhere to go.
Sophiie is integrated into the site as a virtual assistant for visitors who want help before contacting the team. It sits alongside the phone, quote and WhatsApp routes rather than replacing them.
The assistant is introduced clearly and keeps the human contact options visible, so visitors can choose the route that feels right for the job.
A clearer route from a roofing problem to a useful conversation.
Work proof
Services, projects and reviews make the offer easier to judge.
AI support
A virtual assistant provides another way to begin a conversation.
The full MJP experience.
Desktop, mobile and AI support in one visual library.