Vegan
A clear, inclusive starting point for the range.
Brave Foods
A bolder way to shop for a better snack.
Shopify store · visual direction · graphic design
The brief
Make the better choice feel like the more exciting one.
Brave Foods makes plant-based snacks built around pulses, protein and fibre. The Shopify storefront needed to make that benefit obvious without losing the playful, flavour-led energy that gives the brand its character.
I shaped the digital expression around the product: bold range recognition, fast routes into the shop, and graphic details that make healthier snacking feel like a choice people want to make.
01
Give the range a point of view.
Product character before product information.
Colour, flavour and energy do the introducing.
Every pack has a job to do on the shelf and on screen: be recognisable at a glance, carry the flavour, and make the range feel connected without looking repetitive.
That visual system lets the store feel coherent from the first scroll through to a specific product page, even when a customer is arriving with a different taste in mind.
02
Turn interest into a simple shop journey.
Show the good stuff, then make choosing easy.
A storefront that leads with appetite.
The homepage makes the brand promise clear before asking for a decision: vegan snacks, protein and fibre, delivered through an energetic visual language rather than a clinical health pitch.
From there, the shop can take over. Range imagery, flavour names and clear pack options give people a practical way to browse, compare and buy.
03
Build the store, then keep it moving.
A storefront that can evolve with the product range.
Built directly inside Shopify.
The storefront was not just a visual concept. I worked inside Shopify to build and manage the live experience, giving the brand a practical place for its products, content and ongoing changes.
That means new flavours, product details and promotional moments have a clear home without losing the visual direction that makes Brave recognisable.
Protein & fibre
Benefits brought forward without overpowering the flavour.
Built on Shopify
A flexible commerce foundation for products, promotions and repeat orders.
These are current public product and storefront themes from Brave Foods’ live site, used here to frame the portfolio story.
The visual library
The brand, in more places.
Product, campaign and branded-detail images belong together in the finished story, including active work inside the Shopify store editor.
A clearer route from a good product to a good choice.
The Shopify storefront and the visual system around it now sit together in one project story — from product recognition to active store management.
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